{"id":3597,"date":"2025-04-02T15:25:29","date_gmt":"2025-04-02T19:25:29","guid":{"rendered":"https:\/\/www.lageekdeservice.com\/?p=3597"},"modified":"2025-04-02T15:25:31","modified_gmt":"2025-04-02T19:25:31","slug":"jai-teste-ai-search-grader-un-outil-pour-voir-ce-que-les-ia-disent-sur-votre-organisation","status":"publish","type":"post","link":"https:\/\/www.lageekdeservice.com\/en\/jai-teste-ai-search-grader-un-outil-pour-voir-ce-que-les-ia-disent-sur-votre-organisation\/","title":{"rendered":"J&rsquo;ai test\u00e9 : AI Search Grader, un outil pour voir ce que les IA disent sur votre organisation"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-uagb-image aligncenter uagb-block-0f2f5378 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-center\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.lageekdeservice.com\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.03.27.png ,https:\/\/www.lageekdeservice.com\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.03.27.png 780w, https:\/\/www.lageekdeservice.com\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.03.27.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.lageekdeservice.com\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.03.27.png\" alt=\"\" class=\"uag-image-3598\" width=\"1168\" height=\"916\" title=\"Capture d\u2019e\u0301cran, le 2025-04-02 a\u0300 15.03.27\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong>J&rsquo;ai test\u00e9 : AI Search Grader, un outil pour voir ce que les IA disent sur votre organisation<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2025-04-02T15:25:29-04:00\">2 avril 2025<\/time><\/div>\n\n\n<div class=\"wp-block-uagb-separator uagb-block-62a5376f\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n<div style=\"padding-top:0;padding-bottom:0;padding-left:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--20)\" class=\"wp-block-post-author has-background has-ast-global-color-4-background-color has-medium-font-size\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/0edc7e7d33ee385ff71eb03898368a3783aa6b2ea71e675302de1deb9fc344b5?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/0edc7e7d33ee385ff71eb03898368a3783aa6b2ea71e675302de1deb9fc344b5?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/www.lageekdeservice.com\/en\/author\/alexandracoutlee\/\" target=\"_self\">Alexandra Coutl\u00e9e<\/a><\/p><p class=\"wp-block-post-author__bio\">Passionn\u00e9e de transformation num\u00e9rique, Alexandra accompagne les organisations et les individus vers l\u2019autonomie num\u00e9rique gr\u00e2ce \u00e0 des services personnalis\u00e9s de consultation, de formation et de coaching.<\/p><\/div><\/div>\n\n\n<div class=\"wp-block-uagb-separator uagb-block-1e209afa\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Autrefois, lorsqu&rsquo;on cherchait une entreprise, une \u00e9cole ou un organisme, on passait presque toujours par un moteur de recherche comme Google. Aujourd&rsquo;hui, on observe un virage : de plus en plus de personnes posent directement leurs questions \u00e0 des outils d&rsquo;intelligence artificielle g\u00e9n\u00e9rative. Que l&rsquo;on aime ou non cette fa\u00e7on de faire, elle devient une nouvelle habitude bien ancr\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce changement de comportement invite \u00e0 une r\u00e9flexion : que dit l&rsquo;IA g\u00e9n\u00e9rative \u00e0 notre sujet\u202f? Autrefois, je conseillais aux gens de \u00ab\u00a0googler\u00a0\u00bb leur nom ou le nom de leur organisation pour savoir comment ils \u00e9taient pr\u00e9sent\u00e9s et s&rsquo;ils \u00e9taient satisfaits de l&rsquo;information trouv\u00e9e. Aujourd&rsquo;hui, il serait pertinent de faire le m\u00eame exercice avec des outils comme ChatGPT, Perplexity ou Gemini. Qu&rsquo;ont-ils \u00e0 dire sur vous, votre entreprise ou votre \u00e9cole\u202f?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI Search Grader par Hubspot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9cemment, j&rsquo;ai d\u00e9couvert un outil gratuit offert par HubSpot, une suite bien connue en gestion de la relation client (CRM). L&rsquo;outil en question, nomm\u00e9 <a href=\"https:\/\/www.hubspot.com\/ai-search-grader\/\">AI Search Grader<\/a>, permet d&rsquo;obtenir un portrait de votre pr\u00e9sence num\u00e9rique tel que vu par trois outils : ChatGPT, Perplexity et Gemini. Il attribue un score \u00e0 ce qui est dit (positif, neutre ou n\u00e9gatif) et fournit des r\u00e9sum\u00e9s concrets de la fa\u00e7on dont vous \u00eates pr\u00e9sent\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;outil est disponible uniquement en anglais, mais il est possible d&rsquo;utiliser un traducteur pour comprendre le rapport. De mon c\u00f4t\u00e9, les r\u00e9sultats variaient selon les plateformes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChatGPT me d\u00e9crit comme une critique d&rsquo;outils, ce qui n&rsquo;est pas compl\u00e8tement faux.<\/li>\n\n\n\n<li>Perplexity me pr\u00e9sente plut\u00f4t comme une consultante et coach, ce qui refl\u00e8te davantage mon site internet.<\/li>\n\n\n\n<li>Gemini m&rsquo;associe davantage au soutien technique \u00e0 domicile, une description qui ne correspond pas du tout \u00e0 mes services.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/www.lageekdeservice.com\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.06.30-1024x482.png\" alt=\"\" class=\"wp-image-3599\" srcset=\"https:\/\/www.lageekdeservice.com\/en\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.06.30-1024x482.png 1024w, https:\/\/www.lageekdeservice.com\/en\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.06.30-300x141.png 300w, https:\/\/www.lageekdeservice.com\/en\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.06.30-768x361.png 768w, https:\/\/www.lageekdeservice.com\/en\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.06.30-1536x723.png 1536w, https:\/\/www.lageekdeservice.com\/en\/wp-content\/uploads\/2025\/04\/Capture-decran-le-2025-04-02-a-15.06.30.png 1859w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;exercice est utile pour mieux comprendre comment nos informations sont interpr\u00e9t\u00e9es par ces outils, et donc par ceux qui l&rsquo;utiliseraient pour mieux nous conna\u00eetre. Le rapport identifie aussi les forces et les faiblesses de notre pr\u00e9sence, et peut inspirer des id\u00e9es de contenus \u00e0 publier pour corriger ou renforcer certaines perceptions&#8230;en esp\u00e9rant que ceux-ci seront repris dans leurs prochains entrainements\u202f!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fait int\u00e9ressant : on est aussi compar\u00e9 \u00e0 d&rsquo;autres acteurs de l&rsquo;industrie. Dans mon cas, j&rsquo;ai \u00e9t\u00e9 compar\u00e9e \u00e0 Microsoft, AWS et IBM, ce qui me semble un peu d\u00e9mesur\u00e9\u202f! Il faut donc prendre les r\u00e9sultats avec un grain de sel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un outil gratuit\u2026 mais\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport peut \u00eatre envoy\u00e9 par courriel. Attention toutefois : cela entra\u00eene la r\u00e9ception de plusieurs autres messages de la part de HubSpot. \u00c0 vous de d\u00e9cider si vous pr\u00e9f\u00e9rez utiliser une adresse secondaire pour \u00e9viter d&rsquo;\u00eatre bombard\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9marche pourrait aussi \u00eatre faite directement dans un outil d&rsquo;IA g\u00e9n\u00e9rative : on peut lui demander comment nos services sont pr\u00e9sent\u00e9s, si le ton est neutre, positif ou n\u00e9gatif, et ce qu\u2019il comprend de notre offre. Adopter cette posture r\u00e9flexive permet d\u2019anticiper l\u2019impact que ces nouvelles fa\u00e7ons de rechercher pourraient avoir sur nos organisations.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-12488af8 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-icon-wrap\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M480 179.6C498.6 188.4 512 212.1 512 240C512 267.9 498.6 291.6 480 300.4V448C480 460.9 472.2 472.6 460.2 477.6C448.3 482.5 434.5 479.8 425.4 470.6L381.7 426.1C333.7 378.1 268.6 352 200.7 352H192V480C192 497.7 177.7 512 160 512H96C78.33 512 64 497.7 64 480V352C28.65 352 0 323.3 0 288V192C0 156.7 28.65 128 64 128H200.7C268.6 128 333.7 101 381.7 53.02L425.4 9.373C434.5 .2215 448.3-2.516 460.2 2.437C472.2 7.39 480 19.06 480 32V179.6zM200.7 192H192V288H200.7C280.5 288 357.2 317.8 416 371.3V108.7C357.2 162.2 280.5 192 200.7 192V192z\"><\/path><\/svg><\/div><div class=\"uagb-ifb-title-wrap\"><h3 class=\"uagb-ifb-title\">Note importante<\/h3><\/div><p class=\"uagb-ifb-desc\">Mes tests personnels de divers outils sont pr\u00e9sent\u00e9s ici, mais il est essentiel que vous v\u00e9rifiiez les conditions d&rsquo;utilisation et les politiques de confidentialit\u00e9 de ces outils, en tenant compte des r\u00e8gles internes de votre organisation et de la protection des donn\u00e9es personnelles. <br><br>N&rsquo;oubliez pas de v\u00e9rifier la date de l&rsquo;article, car les fonctionnalit\u00e9s peuvent \u00e9voluer. <strong>Le choix final d&rsquo;utiliser cet outil doit se faire en fonction de votre situation sp\u00e9cifique.<\/strong><\/p><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Partagez cet article pour en faire b\u00e9n\u00e9ficier votre r\u00e9seau si vous l&rsquo;avez appr\u00e9ci\u00e9 !<\/h5>\n\n\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-bc2f4edc\">\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-456cff97\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-fc32ed66\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm-48.9 158.8c.2 2.8 .2 5.7 .2 8.5 0 86.7-66 186.6-186.6 186.6-37.2 0-71.7-10.8-100.7-29.4 5.3 .6 10.4 .8 15.8 .8 30.7 0 58.9-10.4 81.4-28-28.8-.6-53-19.5-61.3-45.5 10.1 1.5 19.2 1.5 29.6-1.2-30-6.1-52.5-32.5-52.5-64.4v-.8c8.7 4.9 18.9 7.9 29.6 8.3a65.45 65.45 0 0 1 -29.2-54.6c0-12.2 3.2-23.4 8.9-33.1 32.3 39.8 80.8 65.8 135.2 68.6-9.3-44.5 24-80.6 64-80.6 18.9 0 35.9 7.9 47.9 20.7 14.8-2.8 29-8.3 41.6-15.8-4.9 15.2-15.2 28-28.8 36.1 13.2-1.4 26-5.1 37.8-10.2-8.9 13.1-20.1 24.7-32.9 34z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-749d7f33\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-6accd601\"><span class=\"uagb-ss__link\" data-href=\"mailto:?body=\" tabindex=\"0\" role=\"button\" aria-label=\"email\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M464 64C490.5 64 512 85.49 512 112C512 127.1 504.9 141.3 492.8 150.4L275.2 313.6C263.8 322.1 248.2 322.1 236.8 313.6L19.2 150.4C7.113 141.3 0 127.1 0 112C0 85.49 21.49 64 48 64H464zM217.6 339.2C240.4 356.3 271.6 356.3 294.4 339.2L512 176V384C512 419.3 483.3 448 448 448H64C28.65 448 0 419.3 0 384V176L217.6 339.2z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<div class=\"wp-block-uagb-separator uagb-block-4e91dcbb\"><div class=\"uagb-separator-spacing-wrapper\"><div class=\"wp-block-uagb-separator__inner\" style=\"--my-background-image:\"><\/div><\/div><\/div>\n\n\n\n<div data-aos= \"zoom-in\" data-aos-duration=\"400\" data-aos-delay=\"0\" data-aos-easing=\"ease\" data-aos-once=\"true\" class=\"wp-block-uagb-call-to-action uagb-block-862a1ab3 wp-block-button\"><div class=\"uagb-cta__wrap\"><h3 class=\"uagb-cta__title\"><strong>Vous cherchez des solutions pour optimiser votre utilisation du num\u00e9rique ?<\/strong><\/h3><p class=\"uagb-cta__desc\">D\u00e9couvrez mes services de consultation, de coaching et de formation pour vous aider \u00e0 mieux comprendre et ma\u00eetriser cet aspect du num\u00e9rique.<\/p><\/div><div class=\"uagb-cta__buttons\"><a href=\"\/mecontacter\/\" class=\"uagb-cta__button-link-wrapper wp-block-button__link\" target=\"_blank\" rel=\"noopener noreferrer\">En savoir plus<\/a><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai test\u00e9 : AI Search Grader, un outil pour voir ce que les IA disent sur votre organisation Autrefois, lorsqu&rsquo;on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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